Attitude Drinks Announces Latest Research Supporting Claims Behind just! ‘Metabolic Health’
Submitted by SmallCapVoice.com
Studies Show Key Ingredient Burns 300 Calories Per Day
PALM BEACH GARDENS, Fla.–(BUSINESS WIRE)–Attitude Drinks Incorporated (OTCBB: ATTD) announced today the recent presentation of the latest scientific study validating health claims behind just! ‘Metabolic Health’TM, Attitude Drinks’ functional milk drink set to launch in Spring, 2009. Leading researcher, Dr. Michael Zemel, responsible for the development of Innutria®, a functional ingredient found in just!TM, presented his latest clinical trial revealing that one daily serving of Innutria® yielded a 300 calorie per day burn by individuals participating in the study. The strongest delivery of this ingredient to date occurs when blended with milk, as found in the formulation of just! ‘Metabolic Health’TM.
Dr. Zemel’s presentation took place in New Orleans, LA at Experimental Biology on April 19, 2009. Specifically, the results showed the increase in fat oxidation (fat burn) of 1.4 grams per hour or 33.6 grams per day.
Roy Warren, CEO of Attitude Drinks Incorporated, commented, “This kind of ground breaking science is the basis for our functional milk drink innovation. We are delighted to be the first to make this important discovery available through our exclusive licensing agreement for Innutria® in dairy products.”
For more information on just! ‘Metabolic Health’TM, please visit www.attitudedrinks.com.
About Attitude Drinks Incorporated
Attitude Drinks Incorporated is an innovative, beverage brand development and marketing company with a focus on introducing healthy, scientifically advanced functional beverages. The company’s first drink, Vis VivaTM, enjoyed a May 2008 New York Metro launch and features Attitude’s proprietary and healthful energy formulation. The company’s seasoned management team, with extensive experience in developing and marketing milk drinks, has forged alliances with strategic partners in the dairy and beverage industry to develop state-of-the-art, functional milk drinks. For more information on the company, visit www.attitudedrinks.com.
Safe Harbor Statement: The Private Securities Litigation Reform Act of 1995 provides a “Safe Harbor” for forward-looking statements. Certain of the statements contained herein, which are not historical facts, are forward-looking statements with respect to events, the occurrence of which involves risks and uncertainties. These forward-looking statements may be impacted, either positively or negatively, by various factors. Information concerning potential factors that could affect the company is detailed from time to time in the company’s reports filed with the Securities Exchange Commission.
Contact:
Attitude Drinks
Roy Warren, CEO, 877-799-5053
roy@attitudedrinks.com
or
SmallCapVoice.com, Inc.
Stuart T. Smith, 512-267-2430
Info@smallcapvoice.com
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