NXT Nutritionals Holdings, Inc. Announces Launch of Newest Product Line: SUSTA(TM) 50 Packet Boxes
Submitted by SmallCapVoice.com
NXT Nutritionals Holdings, Inc. (”NXT”) (OTCBB: NXTH) a developer and marketer of proprietary, patent-pending healthy natural sweeteners, food and beverage products, announced today its newest product line, SUSTATM 50 packet boxes, based on NXT’s all-natural healthy sweetening system, SUSTATM. Consumers will be able to purchase SUSTATM boxes which contain fifty two-gram packets, as early as next month on NXT’s website (www.nxtnutritionals.com). Upon the product launch, SUSTATM will be the only sweetening system in the retail marketplace that is all-natural, low glycemic, contains prebiotics (soluble fiber) and probiotics, essential vitamins and minerals, helps to maintain healthy blood sugar levels, aids digestion, and supports the immune system.
NXT is currently focused on launching SUSTATM into the U.S. table top sweetener market. SUSTATM two-gram packets can be used in coffees, teas, other beverages, cereals, and any other foods that require a sweetener. In the Company’s initial marketing efforts, NXT will focus on taking market share from the natural sweeteners segment that is less entrenched and has fewer formidable competitors. SUSTATM is targeted at individuals craving sweetness but for whom sugar is either not a viable option, or is an undesirable option. At the top of this group are diabetics, individuals on diets, and those proactively managing obesity. Not far behind in terms of focus are consumers who shun artificial sweeteners. Health conscious consumers are increasingly aware that “you are what you eat” which is evidenced by the rapid rise in organic and all-natural food and beverage sectors over the last ten years. SUSTATM is also aimed at those who have active lifestyles and are wellness advocates. These tend to be sports enthusiasts such as runners, bikers, climbers, walkers and devoted exercisers. The SUSTATM fifty packet boxes are manufactured here in the United States by a Native American Indian owned and operated company.
“The launch of SUSTATM in our fifty packet boxes is a great day in the history of our Company,” said Mike McCarthy, President and CEO of NXT Nutritionals Holdings, Inc. “Using SUSTATM successfully as a key ingredient and sweetening agent in our Healthy Dairy smoothies proved that there is a marketplace for SUSTATM. We believe that SUSTATM as a standalone product will be the key profit center for our Company going forward. We are incredibly excited to bring this unique, revolutionary healthy sweetening system to market which offers the consumer a truly healthy alternative to the sweetening products currently in the marketplace. Our relationship with the manufacturer signifies the type of quality and integrity we place on our SUSTATM products, and we are our proud to work with a US company represented by Native American Indians.”
Brand awareness of SUSTATM will be driven by an aggressive PR campaign which will include a massive sampling program, advertising, trade incentives, price promotions, couponing, and demonstrations. The Company will also partner with a number of health organizations and will engage a number of high profile celebrities to use and endorse SUSTATM. NXT is focusing on niche markets primarily driven by health concerns and a fitness focus. As the launch of SUSTATM takes off in retail channels, NXT will next expand into the bulk ingredient segment targeting large consumer food and beverage product companies such as General Mills Inc. (NYSE: GIS), The J.M. Smucker Company (NYSE: SJM), The Coca Cola Co. (NYSE: KO) and Pepsico, Inc. (NYSE: PEP) to incorporate SUSTATM into their products to provide a healthy alternative to sugar, artificial sweeteners and other natural sweeteners.
About NXT Nutritionals Holdings, Inc.
Headquartered in Holyoke, MA, NXT Nutritionals Holdings, Inc., through its wholly owned subsidiary NXT Nutritionals, Inc., is a developer and marketer of proprietary, patent-pending healthy alternative sweeteners, food and beverage products. The common ingredient for all of the Company’s products is its all-natural sweetening system SUSTATM, a minimal calorie, all-natural, nutritional sweetening system. SUSTATM currently serves as an ingredient and sweetener for the Company’s nonfat all-natural Healthy DairyTM yogurt smoothies and is marketed as a standalone product as well. More information about the Company may be found at www.nxtnutritionals.com
Forward-Looking Statements
Under The Private Securities Litigation Reform Act of 1995: The statements in the press release that relate to the Company’s expectations with regard to the future impact on the Company’s results from new products in development are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties. Words such as “expects”, “intends”, “plans”, “may”, “could”, “should”, “anticipates”, “likely”, “believes” and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management. Readers are urged not to place undue reliance on the forward-looking statements, which speak only as of the date of this release. We assume no obligation to update any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this release. Additional information on risks and other factors that may affect the business and financial results of NXT Nutritionals Holdings, Inc. can be found in the filings of NXT Nutritionals Holdings, Inc. with the U.S. Securities and Exchange Commission.
NXT Nutritionals Holdings, Inc.
Michael McCarthy, President and CEO
moreinfo@nxtnutritionals.com
or
Investor Relations
Corporate Evolutions, Inc.
Toll Free: 877-482-0157
info@corporateevolutions.com
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